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Ideal for daily treatment of dry, sensitive skin
November 9, 2015
By: Jamie Matusow
Editor-in-Chief
With winter weather approaching, and conditions that can leave skin dry and flaking, Eucerin, from Beiersdorf, has introduced its In-Shower Moisturizer. The new moisturizer, which is applied in the shower, provides fragrance and dye-free moisture and is said to be ideal for daily use even by those with dry, sensitive skin. It offers a simple and convenient way to achieve healthy-looking skin. Eucerin In-Shower Moisturizer is designed as a convenience and a time-saver, as it moisturizes and soothes dry skin right in the shower without a sticky feeling. The formula is enriched with Pro-vitamin B5, to increase hydration and improve the condition of skin. The new product, with a suggested retail price of $12.59 for a 13.5 fl. oz. bottle, is available at food, drug and mass merchandisers nationwide and select online retailers. “With all of the day’s obligations, we know how busy life can get and it’s often difficult to find time to take care of your skin,” said Carole Rissmann, VP marketing at Beiersdorf, Inc. “With the new fragrance-free Eucerin In-Shower Moisturizer, we’re making it easier to achieve hydrated, healthy-looking skin, giving women, especially those with sensitive skin, the confidence to take on the day.”
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